About you pangea festival
And Graphic Design
About You wants to break new ground in marketing. The declared goal is to create real experiences for potential customers. This is what the online fashion retailer wants to achieve with its first own festival: the About You Pangea Festival. This dream required a new logo, a fresh and unusual corporate identity, an out of the box marketing strategy and a overall communication concept, which was carried out through several social media and out of home campaigns. @ About You Pangea Festival
Away from fashion trends, the About You Vintage Wardrobe took place at the festival. Full of inspiration, free from any norm. Where there are no limits to your imagination. The clothes were embroidered with a new created sustainability logo "about you, about us, about all". With the help of a borrowing procedure, you could move freely around the festival with them.
The out of home campaign.
In order to give this festival a musical face, singer Mogli, rapper Kelvyn Colt and producer Thor Rixon, wrote the appropriate soundtrack. Just click on the cover below.